Archive for the ‘Brain Food’ Category

The SaaS analytics lifecycle

Whether you’re starting or growing a SaaS business there’s a natural progression of analytics tools you will go through. One of the biggest mistakes I see people make is trying to use a tool that their business isn’t ready for.

Using tools beyond your current scope will lead to wasted setup time, analysis paralysis and disappointment when that exciting new tool falls short of expectations.

What you really want is well spent setup time that leads to interesting and actionable results. Here’s my 3 stages of SaaS analytics and the analytics tools that are helpful at each stage.

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Social Media Vanity Metrics

social media vanity metrics banner

We’ve all heard about vanity metrics. Metrics that make us feel good, but don’t actually lead to sales or action.

There are standard vanity metrics like visits, pageviews and time on site. I would also include geographic location, real-time analytics and total registered users as vain in most cases.

It’s time to recognize social media metrics as vain.

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