Analytics is a waste of time

Obviously this isn’t always true, but it usually is. There are only a few cases where analytics is not a waste of time. And to be honest – time while spent inside of an analytics tool usually doesn’t take very long.

The key to not wasting time with analytics is to be conscious of exactly what you need to know before digging around inside of a bunch of tools.

If you know what you’re looking for it shouldn’t take very long to find it.


  • This is definitely something I’ve struggled with. For the most part…I learn more in conversations than tools.

    Unfortunately if you’re not familiar with the tools you can spend a lot of time just figuring out what questions to ask.

    • Exactly! So many people give up on analytics after not finding what they expect. Tools shouldn’t be the savior of your business, they should just confirm or reject your assumptions. And maybe give you some bonus, unexpected insight from time to time.

      Basing decisions on smart conversations and intuition pushes businesses forward. Analytics tells you if your assumptions were correct.

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