Archive for November, 2013

The SaaS analytics lifecycle

Whether you’re starting or growing a SaaS business there’s a natural progression of analytics tools you will go through. One of the biggest mistakes I see people make is trying to use a tool that their business isn’t ready for.

Using tools beyond your current scope will lead to wasted setup time, analysis paralysis and disappointment when that exciting new tool falls short of expectations.

What you really want is well spent setup time that leads to interesting and actionable results. Here’s my 3 stages of SaaS analytics and the analytics tools that are helpful at each stage.

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