The SaaS analytics lifecycle


Whether you’re starting or growing a SaaS business there’s a natural progression of analytics tools you will go through. One of the biggest mistakes I see people make is trying to use a tool that their business isn’t ready for.

Using tools beyond your current scope will lead to wasted setup time, analysis paralysis and disappointment when that exciting new tool falls short of expectations.

What you really want is well spent setup time that leads to interesting and actionable results. Here’s my 3 stages of SaaS analytics and the analytics tools that are helpful at each stage.

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Social Media Vanity Metrics

social media vanity metrics banner

We’ve all heard about vanity metrics. Metrics that make us feel good, but don’t actually lead to sales or action.

There are standard vanity metrics like visits, pageviews and time on site. I would also include geographic location, real-time analytics and total registered users as vain in most cases.

It’s time to recognize social media metrics as vain.

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5 Key Membership Site Metrics

membership site metrics

Where do you start when analyzing your membership site metrics?

There are 5 membership site metrics you must track and understand:

  1. Acquisition
  2. Retention
  3. Value
  4. Engagement
  5. Amplification

There are 2 types of Membership Site Metrics: Aggregate Metrics and Member Level Metrics. The first three are Aggregate Metrics because they are most actionable as sums or averages. The last three are Member Level Metrics because easily attached to a single member. Member Level Metrics can vary greatly from member to member. Segmentation of members uses member level attributes. (I put Value in both categories on purpose.)

Below I have defined each of these 5 metrics and describe how to use each one.

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